Design

Visual Thinking for Design

Visual Thinking for Design

  • Downloads：5576
  • Type：Epub+TxT+PDF+Mobi
  • Create Date：2022-08-26 08:55:32
  • Update Date：2025-09-06
  • Status：finish
  • Author：Colin Ware
  • ISBN：0123708966
  • Environment：PC/Android/iPhone/iPad/Kindle
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Summary

Increasingly， designers need to present information in ways that aid their audience’s thinking process。 Fortunately， results from the relatively new science of human visual perception provide valuable guidance。

In Visual Thinking for Design， Colin Ware takes what we now know about perception， cognition， and attention and transforms it into concrete advice that designers can directly apply。 He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand。

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them。

• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques。
• Provides practical， task-oriented information for designers and software developers charged with design responsibilities。
• Includes hundreds of examples， many in the form of integrated text and full-color diagrams。
• Steeped in the principles of “active vision，” which views graphic designs as cognitive tools。

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Reviews

hrv ，

An easy read that makes compelling points about how the science of visual cognition can help us create more efficient visual communication。

Kathryn ，

Really helpful resource on applying how the eyes and mind work and play to dataviz and communication in general

Cristina Aguilar ，

El tema está bastante bien tratado， de una manera científica y divulgativa a la vez， con muy buen diseño de gráficos， etc。 Es cierto que al final ya se hace algo aburrido， monótono más bien

Douglas Summers-Stay ，

Read for my teaching job。 I was familiar with most of the visual perception science part， but it was interesting to see how it could be applied to designing e。g。 web pages。 Lots of good color illustrations。

Scott J Pearson ，

Colin Ware directs a Data Visualization Research Lab at the University of New Hampshire。 His education is broad and interesting: He holds degrees both in computer science and the psychology of perception。 He is a （the？） leading expert on integrating neuroscience and psychology with computer graphics。Most computer graphics books teach how to make things that look cool。 This book takes a different tact and discusses why things look cool in terms of the brain’s structure。 Should you read this book， Colin Ware directs a Data Visualization Research Lab at the University of New Hampshire。 His education is broad and interesting: He holds degrees both in computer science and the psychology of perception。 He is a （the？） leading expert on integrating neuroscience and psychology with computer graphics。Most computer graphics books teach how to make things that look cool。 This book takes a different tact and discusses why things look cool in terms of the brain’s structure。 Should you read this book， be ready for a heavy dose of neuroanatomy， cognition， and perception！ It leaves its readers ready not just to make cool graphics but to address their graphics’ viewers “visual thinking。” In other words， it takes graphics to a psychological level。This work is more accessible than Ware’s other textbook Information Visualization and could serve as a fitting tutorial towards a broader audience。 Being a tome of basic research， this book addresses an audience as wide as it is varied。 Graphic designers， scientists of visualization， psychologists of learning， and informaticians （like myself） can all glean insights into their craft from this work。 Indeed， anyone who presents information that combines word and image can benefit – especially those using electronic images like PowerPoint slide decks。 Also， it clarifies the pathways and processes by which humans gain knowledge from visual images。 I find this stuff extraordinarily fascinating and am glad that Ware has spent time mastering these disciplines。 。。。more

Allisonperkel ，

At times quite interesting and at other times 。。。 the book feels almost fad-ish。 The tying back design to how humans process visual information was well done。

Vlad Golovach ，

As a MK book， it's OVERLY long and wordly。 Still， nice to skim。 As a MK book， it's OVERLY long and wordly。 Still， nice to skim。 。。。more

Carlos Allende ，

Pretty good。 Clear examples and easy to read。 I wish all text books were like this one！

Charles ，

I ordered this book from abebooks。com because it is the text book for the Data Visualisation course I am studying。 The course is available at http://www。cs171。org I can watch the lectures， download the slides but I don't get access to the teaching staff unless I enrol in the course next year and pay the fees！ I will see how I go "auditing" the course。 I ordered this book from abebooks。com because it is the text book for the Data Visualisation course I am studying。 The course is available at http://www。cs171。org I can watch the lectures， download the slides but I don't get access to the teaching staff unless I enrol in the course next year and pay the fees！ I will see how I go "auditing" the course。 。。。more

irfan ，

Definitely a must-read for those engaged in the field of visual communication and design-related fields。 The book manages to break down， into its littlest of technicality， the various ideas and perceptions that one should know in order to design better。。。visually。 With its look at things from a 2。5D perspective， right up to the science， or common-science'ical of colour schematics and combination， the book has managed to bring forth the idea of how one can actually improve upon the visual design Definitely a must-read for those engaged in the field of visual communication and design-related fields。 The book manages to break down， into its littlest of technicality， the various ideas and perceptions that one should know in order to design better。。。visually。 With its look at things from a 2。5D perspective， right up to the science， or common-science'ical of colour schematics and combination， the book has managed to bring forth the idea of how one can actually improve upon the visual design of things， be it in the areas of Graphic User Interface （GUI） design， graphic designs （2D or 3D）， or even in the field of product design itself。 And what is interesting is the idea that all these basic principles are actually applicable across all cultures， genders and even age groups， more so in this day and age whereby a product is more than just A product， but more so a manifestation of the company's ability to iconify it， and perhaps， just perhaps， make it to be the next 'IPOD'！ 。。。more

Katja ，

This is more a book on visual perception， than on visual thinking。 Filled with neuro-biological stuff like frontal lobes and cortex areas， which makes it difficult to read and increasingly boring。 I find myself skipping the "scientific" parts forward to design parts。 What remains is the good old Gestald theory。 I expected， honestly， something more revolutionary。 Am I spoiled？ This is more a book on visual perception， than on visual thinking。 Filled with neuro-biological stuff like frontal lobes and cortex areas， which makes it difficult to read and increasingly boring。 I find myself skipping the "scientific" parts forward to design parts。 What remains is the good old Gestald theory。 I expected， honestly， something more revolutionary。 Am I spoiled？ 。。。more

Reference

google book https://www.google.com/search?tbm=bks&q=Visual Thinking for Design

hathitrust digital library https://babel.hathitrust.org/cgi/ls?q1=Visual Thinking for Design&field1=ocr&a=srchls&ft=ft&lmt=ft

The British Library https://bll01.primo.exlibrisgroup.com/discovery/search?query=any,contains,Visual Thinking for Design&tab=LibraryCatalog&search_scope=Not_BL_Suppress&vid=44BL_INST:BLL01&lang=en&offset=0